Redesigned the platform, increasing
NPS by 13.4 points, significantly enhancing its
attractiveness and repositioning the company as a market
leader against competitors.
Challenge
Birdie is an AI-powered B2B SaaS platform engineered to
transform unstructured customer feedback into actionable
insights. Birdie's leadership aimed to build a more
engaging and appealing platform to differentiate against
market leaders. Key objectives included preparing for
feature expansion complexities and making their AI
features more prominent and accessible.
Role
As Lead Product Designer, I harmonized cutting-edge
design with business goals and team collaboration. My
strategy involved iterative high-fidelity design
informed by competitor analysis and stakeholder reviews,
integrating consolidated AI patterns and my own with
rich interactions.